GIE Logo Welcome Image

Company News

  GIE Media Inc. Announces Launch of GIE Data Solutions

GIE Media Inc., a leading b2b media company serving some 25 different industries through print and digital magazines, websites, e-newsletters, apps, conferences, reference books and other media platforms, today announced the launch of GIE Data Solutions. This new company is a direct result of the software systems iSirc ™ and TargetMarketIntelligence (TMI) ™ developed by GIE Media’s web development team that specifically address the needs of the publishing industry.

iSirc ™ (Intelligent Solutions for Integrated Real-time Circulation) handles all the basic functionality for print and digital circulation fulfillment and is built to work with industry standard relational databases. The scalable software functions hand-in-hand with other solutions developed or licensed from other third party providers. iSirc ™ manages both controlled and paid circulation, satisfies the requirements of 3rd party audit bureaus and performs 100% in real time.

TMI ™ is a front-end tool that connects directly to the iSirc ™ database, allowing companies to search and drill down into data. Available by license, companies have the opportunity to utilize TMI ™ to manage its own audience data, and to offer TMI ™ to clients giving them access to the audience database on a subscription basis.

“GIE Media made the decision to abandon off-the-shelf circulation software in favor of creating a much better product at a significant savings. The resulting software is powerful, scalable, and provides a superior integrated database solution, so much so that GIE Data Solutions was formed to license the software to other publishers as their audience development and circulation platform,” says Christopher Foster, GIE Media’s CEO. “We have offered TMI ™ to our clients for years, providing them with valuable insights through access to our subscriber data. The two systems together will revolutionize how publishing companies manage their audience development and circulation departments.”

Marco Urbanic will serve as the business director of GIE Data Solutions. “As part of the team who developed this software, I am confident GIE Data Solutions offers unmatched tools to the market,” says Urbanic.

GIE Data Solutions will be based out of GIE Media’s corporate offices in Valley View, Ohio.

  GIE Media Inc. Announces New Corporate Headquarters

September 29, 2014 – GIE Media Inc., a leading b2b media company serving some 25 different industries through print and digital magazines, websites, e-newsletters, apps, conferences, reference books and other media platforms, today announced that it has moved to new offices at 5811 Canal Rd., Valley View, Ohio 44125.

For several years the company has maintained two offices in northern Ohio: one in Richfield and one in Cleveland.

GIE acquired its new office building in March of this year and has been making renovations and updates to the property.

“Since purchasing the building, we’ve made considerable investments to support the technology that drives our business and provide all of GIE’s team members with a modern, efficient and productive workplace,” said Christopher Foster, company CEO. “With 25,000 square feet, the building can easily accommodate our current workforce of 90-plus while also allowing ample room for continued growth. We’re excited to bring our team members under one roof in our new, centrally located office space.”

Throughout its history GIE has continued to invest in the development of leading-edge publications for the industries it serves. As the Internet has grown, and with it the development of digital media platforms, GIE has continued to expand its portfolio through multimedia platforms, video and database management tools. “Our new headquarters office includes a green room for video production as well as the state-of-the-art networking and technology necessary to support our print, multi-media and conference businesses,” shared Foster.

Richard Foster founded GIE Media Inc. in 1980. The company began with one magazine and a staff of three in a small space above the Ohio City Tavern in the Ohio City neighborhood of Cleveland. Business quickly doubled, and GIE Media moved down the street on Bridge Avenue to a larger location that is still owned by the company.

  Fundraiser Benefits St. Jude Hospital

For the second year in a row, iScrap App (Rockaway, N.J.) hosted a silent-auction fundraising event at the ISRI convention to benefit St. Jude Children's Research Hospital (Memphis, Tenn.). The "iScrap4Kids" event, held April 17 at the Mandalay Bay, raised thousands of dollars for the hospital by auctioning more than 60 items, such as an iPad loaded with scrapyard software, full-page ads in industry trade publications (including Scrap), travel packages, sports memorabilia, and adventure experiences. St. Jude seeks to find cures for children with cancer and other catastrophic diseases through research and treatment. Above, even Elvis (Dan Sandoval of Recycling Today Media Group) found time to stop by the "iScrap4Kids" event to commend host Tom Buechel of iScrap App. - www.scrap.org

  GIE Media Expands Business Beyond Publishing With Weather-Related Risk Mitigation

Richfield, OH – GIE Media is pleased to announce its further expansion into risk mitigation through a partnership with Chicago Weather Brokerage (CWB). GIE’s Ventures Inc, headed by Kevin Gilbride, was initially created to support the GIE Media/CWB partnership in managing risk as it relates to the snow and ice removal industry, and is now growing to include other unique partnership programs.

GIE’s Ventures began in 2009 as a joint program with Chicago Weather Brokerage, focusing on snowfall amounts and helping to educate snow contractors on the risks involved with unpredictable weather as it relates to their businesses. GIE and CWB help to alleviate the risk by offering Snowfall Options, traded on the CME Group Exchange.

In March 2011, GIE Ventures, CWB and CME Group pioneered the introduction of rainfall options. These options, like snowfall options, allow companies with risk associated with high or low rainfall to manage their revenues and profits more effectively. The new department will continue and expand to benefit professionals in several industries that GIE’s publications serve, including snow removal, golf course maintenance, lawn care, manufacturing, ornamental horticulture, recycling, and pest control.

“GIE is entering areas of business outside of publishing, but that offer tremendous value to the marketplace,” said GIE Media President and COO, Chris Foster. “I’m excited that we can bring a product to the snow removal market that substantially normalizes a snow removal contractors cash flow considering weather is never normal.”

Gilbride joined GIE Media in 1996, and has been an instrumental member of the team as a sales manager and publisher in the Lawn & Landscape magazine group. He now oversees this revolutionary program as GIE Media’s Ventures business manager.

“As the industry leader, GIE Media has always brought unique products to the marketplace,” Gilbride said. “I couldn’t be more excited to lead GIE Ventures to the same success that we’ve enjoyed with the rest of our business at GIE Media.”

For more information on risk mitigation, call Kevin Gilbride at 330/523-5368 or visit CWBrokerage.com.

GIE Media, Inc. is a leading B-to-B media company active in some 17 major national and international industries through print and digital trade magazines, websites and interactive media, conferences and tradeshows, reference books and directories, and market databases. For additional information about GIE, please visit www.gie.net.

  PCT Media Group Publishes Mallis Handbook of Pest Control, 10th Edition

Richfield, OH – The PCT Media Group, a leader in structural pest industry communications, is pleased to announce the release of The Mallis Handbook of Pest Control, 10th Edition. This leading reference source for the pest control industry is a scientific guide and practical aid for the biology, behavior and control of structural pests.

The 1,500 page publication, often referred to as “The Bible of the Industry,” provides pest control operators with the information needed to deliver effective, environmentally conscious pest management services in today’s competitive business climate.

“Arnold Mallis had a vision back in the 1940s to bring detailed information regarding structural pests to the pest control industry. This 10th Edition of the Handbook of Pest Control published 66 years after the 1st edition continues his vision and passion for structural entomology and the urban pest management community, “ said Stoy Hedges, Editorial Director for the 8th, 9th and 10th Editions.

“As the industry’s leading reference book for more than half a century, the Mallis Handbook of Pest Control has played a key role in the educational development of the pest management industry,” said Dan Moreland who served as editor of the book. “The 10th edition of this important publication represents the most comprehensive effort to date, and continues the tradition of excellence envisioned by industry legend Arnold Mallis in 1945.”

Written in easy-to-understand language, The Mallis Handbook of Pest Control features more than 600 photographs and insect illustrations, including comprehensive insect keys and an expanded color photo identification section.
The publication includes 24 chapters written by today’s leading entomologists, consultants, pest management professionals and university researchers. Chapter include:

  • Rats & Mice by Dr. Robert Corrigan

  •  Cockroaches by Dr. Coby Schal

  •  Termites by Dr. Michael Potter

  •  Wood-Decay Fungi by Fred Strickland, Jr.

  •  Wood-Boring Beetles by David Saunders

  •  Ectoparasites, Part One: Fleas & Lice by Dr. Nancy Hinkle and Dr. Faith Oi

  •  Ectoparasites, Part Two: Mites & Ticks by Dr. Jerome Goddard

  •  Ectoparasites, Part Three: Bed Bugs & Kissing Bugs by Richard Cooper

  •  Itches, Illusions & Phobias by Anthony Borski

  •  Fabric & Museum Pests by Jay Bruesch

  •  Ants by Dr. Karen Vail and Dr. David Oi

  •  Stinging Arthropods by Dr. Steven Sims

  •  Stored Product Pests by Jeff Weier

  •  Flies, Gnats & Midges by Dr. Hanif Gulmahamad

  •  Mosquitoes by Dr. Marc Slaff

  •  Spiders by Richard Vetter

  •  Vertebrate Pests by Scott McNeely

  •  Occasional Invaders & Overwintering Pests by Frank Meek

  •  Insecticides & Pesticide Safety by Dr. Gary Braness

  •  Fumigation by Dean Stanbridge

  •  Pheromones by Alain VanRyckeghem and Patrick Kelley

  •  Equipment by Judy Black

  •  Legislation, Liability & Litigation by Gene Harrington

  •  Integrated Pest Management by Jeff Tucker

“The most recent edition was designed to be more user-friendly than past editions,” Moreland said. “Every chapter has been fully updated and revised by a distinguished group of industry professionals to reflect the latest thinking on the behavior, biology and control of household pests. The 10th Edition of the Mallis Handbook of Pest Control should be on every pest management professional’s bookshelf.”

Pre-publication price is $143 with discounted pricing for multiple books and ends August 15, 2011. After August 15, 2011 the price is $179 per book. Shipping begins October 10, 2011, and domestic shipping is free with all pre-publication orders. To order, call a PCT Store representative at 800/456-0707 or visit www.mallishandbook.com or www.pctonline.com.

The PCT Media Group, a division of Cleveland-based GIE Media, Inc., is the publisher of Pest Control Technology (PCT) and Quality Assurance (QA) magazines, and developer of the pest control industry’s most interactive Web site www.pctonline.com.

Industry News

Research: B2B publishers are bolstering existing sites, not launching new ones
ABM's Managing Profits Research reveals that b2b publishers are growing both digital display ad sales and other paid content revenue while focusing on growing the active user base of existing sites. They are not, generally speaking, launching new websites.
read more
1105 Media taps Rajeev Kapur as new CEO
Kapur, a longtime tech firm executive, comes to 1105 from Sonic Emotion, a developer of 3D sound technology. He served as CEO there, and has over 20 years of B2B and B2C online experience with companies like Dell, Gateway and Smarthome.
read more
How B2B publishers can profit from programmatic advertising
When trade publishers migrate online, the advertising pie shrinks, and marketers demand better metrics. Programmatic ads and realtime bidding for undersold inventory can help make up the gap in metrics and the gap in revenue. However, marketers used to paying consumer prices for clicks and views may balk at the prices B2B traffic can command. One solution is to stick to private exchanges that serve savvy B2B marketers.
read more
Zero clicks away: How publishers are creating workflow tools
During the latest ABMSIIA Business Information Council (BIC) meeting, members discussed trends in workflow tools. Obtaining customers' share of day and keeping them on site is vital to both business media and marketing pros. How can you become embedded into your customers' daily professional lives into their workflow? "Zero clicks means the customer doesn't want to do anything," explains Bill Ault, president of Equipment Data Associates at RandallReilly, and BIC Chair.
read more
Zero clicks away: How publishers are creating workflow tools
During the latest ABMSIIA Business Information Council (BIC) meeting, members discussed trends in workflow tools. Obtaining customers' share of day and keeping them on site is vital to both business media and marketing pros. How can you become embedded into your customers' daily professional lives into their workflow? "Zero clicks means the customer doesn't want to do anything," explains Bill Ault, president of Equipment Data Associates at RandallReilly, and BIC Chair.
read more