By 2050, more than 70 percent of the world’s population will live in urban environments, according to UNICEF. This movement is contributing to the increase in demand for food, especially produce. However, due to restrictions on natural resources and available labor, produce growers are more frequently turning to controlled environment agriculture and other methods of producing under cover to grow more food, more efficiently. As such, the U.S. greenhouse produce industry continues to grow, with sales estimated to reach more than $4 billion by 2020 (Rabobank’s Food & Agribusiness Research and Advisory Group). Produce Grower is the leading magazine serving this demographic with the most relevant information about production, marketing and business management commercial growers need to run a successful operation and take full advantage of market opportunities.