GIE Media Horticulture Group wins five regional 2025 Azbee Awards of Excellence

The Azbees, one of the most competitive awards programs for B2B media, highlight editorial, online and design excellence.

Four headshot photos of two smiling men and two smiling women.
(From left to right) Patrick Alan Coleman, Matt McClellan, Emily Mills and Katelyn Mullen.

The GIE Media Horticulture Group won five regional awards in the 2025 Azbee Awards of Excellence competition.

The Azbees, presented by the American Society of Business Publication Editors, honor the best in B2B media, recognizing outstanding work by business, trade, association and professional publications across 68 categories. One of the most competitive awards programs for B2B media, the Azbees highlight editorial, online and design excellence within print media, email newsletters and digital publishing.

Awards are given on both the regional and national levels in the All Content, Design, Online and Print divisions.

More than 800 entries were received this year. They were judged by 83 experienced B2B editors, freelancers, designers and journalism professors.

Garden Center, Greenhouse Management and Nursery Management received regional AZBEE awards, and the Garden Center 2024 State of the Industry Report is also a national finalist.

Winners of regional Azbees from the GIE Media Horticulture Group, announced April 17, include:

Garden Center magazine, Regional Gold Award: Garden Center 2024 State of the Industry Report: Focusing on Success, Emily Mills, digital editor, and Katelyn Mullen, art director (Category: Online - Online State of the Industry)

Greenhouse Management magazine, Regional Gold Award: The Good Work, Patrick Alan Coleman, editor (All Content - Individual Profile)

Nursery Management magazine, Regional Gold Award: Bait & switch, Matt McClellan, editor (Category: All Content - Enterprise News Story)

Garden Center magazine, Regional Silver Award: Woodinville Heartbreak, Emily Mills, digital editor (Category: All Content - Enterprise News Story)

Greenhouse Management magazine, Regional Bronze Award: Outlook, Patrick Alan Coleman, editor (Category: All Content - Editor's Letter or Note) (Click here, here and here to read some of Patrick's columns.)


National winners will be honored during the National Azbee Awards of Excellence presentation May 27.

"We’re incredibly honored to be recognized among so many talented industry publications that have similar missions: to share articles and stories that help drive success for our partners and audience," says Michelle Simakis, publisher of the GIE Media Horticulture Group. "Our editorial and graphics teams put so much effort and care into what they do, and we're grateful that this work across our publications resonated with others. Going all-digital last year was a major leap for Garden Center, and it took a tremendous amount of creativity and collaboration to be sure the State of the Industry project was informative and engaging in this new format."